Today, We would like believe that most people have realized the power of social media and social presence. With that being said, social media analytics are still vastly overlooked. Analytics are the single biggest guiding factor to social media success. The value of social media analytics is relatively unknown which is crazy because we use… Read More Analytics Matter: Why Social Media Analytics are Vital
Once known as the pound sign and the tic tac toe board, # is now known to this generation as the hashtag. Its benefits in social media are immeasurable, especially on sites like Twitter and Instagram. Over the last couple of years, Facebook has tried to take advantage of the trend. The point of a… Read More Using Hashtags on Facebook
Let us preface with the fact that we are, indeed an inbound marketing company, but we believe in using a holistic approach to marketing. Outbound marketing, like television commercials, radio ads and website banners, has lost its luster through the years. Many companies are going with an inbound approach to drum up new business. But… Read More Outbound Marketing: Should We Count It Out?
As marketers, we use email blasts, or at least should be using email blasts to keep in touch with our customers. Those in the marketing field are also probably very aware of the CAN-SPAM act. CAN-SPAM, Controlling the Assault of Non-Solicited Pornography And Marketing….yep, marketing and pornography are together as one. In short, the act… Read More Email Marketing: CAN-SPAM 101
Instagram is quickly becoming one of the fastest growing social media sites. More than 400 million people use IG each month. Forty-billion+ photos have been shared. So why incorporate Instagram into your marketing plan? 1. Instagram helps businesses connect with customers. Forrester Research found IG generates 120 times more engagement per follower than Twitter. This… Read More Using IG Like An OG: Instagram Tips for Marketing
New apps are popping up all the time. At first glance some of these may seem “too trendy” for anyone who used a rotary phone or a VCR. But apps like Periscope can and should become a part of your life when it comes to promoting your business. Twitter owns this iOS live streaming service,… Read More Periscope 101: Marketing with Periscope
As marketers and sales professionals, we can throwout thousands of campaigns to the masses but if they aren’t targeted to the right audience, your ROI will make you cry. … Read More Developing Your Buyer Personas: The Ultimate Template
Have you been thinking about advertising on Facebook? From website conversions, post engagement, Likes, App Installs, Offer Claims, Local Awareness, Event Promotion to Video view, there is no shortage of ways to advertise on Facebook. Facebook’s algorithms have changed over the past few years to increase the user experience by showing more of what the… Read More Facebook Ad Quickie
Snap Into It: What the Heck Is Snapchat is a collaborative blog post written by Idea Creative Marketing contributing authors, it’s how we do things around here. Parents of teenagers have probably heard of Snapchat. You have probably seen ads with a Ghost looking icon, and you’ve heard about it in the news. Snapchat is… Read More Snap Into It: What the Heck is Snapchat?
If you’re not using Twitter to promote your business or brand, you’re missing out. Twitter is one of the fastest growing social media platforms. The company reportedly has 320 million monthly active users. … Read More Getting the Most Out of Twitter