Do’s and Don’ts of Content Marketing

Content marketing is one of the most repeated buzzwords in every industry right now. Though content marketing is the new marketing it doesn’t mean that everyone knows what it is, how it works, or how it’s different. Content marketing is different from traditional, email and social media marketing and has its own set of rules.

We all know advertising gimmicks and taglines and know that the tagline doesn’t always match actual performance. Advertising is all about using the right words to appeal to the viewer. Content marketing backs those taglines up with real evidence of success. Content marketing is not about selling. It’s about helping.

Do’s for Content Marketing

Be Original

Be Specific

Be Relevant

Create a Long Term Plan

Diversify and Segment your Audience

Use Multiple Medias: Infographics, Videos, Ebooks, etc.

Distribute Content Through Social Media Outlets

Don’ts for Content Marketing

Don’t Use Ad Words

Don’t be Pushy

Don’t Write Like a PR Representative

Don’t Be Generic

Don’t Expect a Quick Sale

Don’t Confuse a Blog and Social Media as Content Marketing

When done right, content marketing allows you to keep in touch with your customers before, during and after the sale. Content marketing is about building a relationship placing your business as the expert. Content marketing takes more time than advertising but the payoff of a long-term customer outweighs that of a one-time sale.

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