Periscope 101: Marketing with Periscope

New apps are popping up all the time.  At first glance some of these may seem “too trendy” for anyone who used a rotary phone or a VCR.  But apps like Periscope can and should become a part of your life when it comes to promoting your business.

Twitter owns this iOS live streaming service, which is available on iPhone and Android.

Users can broadcast video around the world for free.  It’s an easy, fast and affordable tool to add to your arsenal. ​
Since launching in March 2015, millions of people have downloaded and use the app on a daily basis.  Being on board with it can help to humanize your brand.  Periscope creates instant connections with potential customers.  You can give them an inside look at the operations.

People find these interactions important because they’re getting to see something not everyone else does.  This is especially effective if you don’t have a brick and mortar store.  Show viewers your work area.  Let them truly go behind the scenes (without exposing your true secrets to success) and allow them to relate to you.

Because it’s free, Periscope can be a great way to demo products without paying for ad time on TV or radio.  The video can then be saved in an archive and viewed by people who couldn’t watch live.  Use other forms of social media to promote the event; don’t just show up spontaneously on the app.  You’ll draw more viewers when you schedule something and give amble notice.

Be interactive with viewers.  Host a live question and answer session.  Viewers can “communicate” with you by posting questions at the bottom of the screen.  If you’re a popular Periscoper, it might be good to have a moderator there to jot down questions that pop up.  Those messages don’t stay on screen very long.

These Q&A sessions can be especially helpful to people that are more than just curious about you or your company.  It can give them a free way to get advice and help in your area of expertise.  Like the demos, post online ahead of time you’re hosting a Q&A for optimal results.

If you’re looking to build an audience with this relatively new app, offer special deals to those who watch a broadcast.  While you can’t monetize this particular activity, you can use Periscope to entice others to check out what you and your brand are all about.  Reward those who tune in and build a whole new customer base at the same time.

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